Title
Features
- Comfort – AquaGen™ technology
- Health – silicone hydrogel for high oxygen transmission¹
- Convenience – daily disposable modality
- Affordability – silicone hydrogel technology at the price of a hydrogel²
Meeting the needs of today’s young adults
Young adults cite comfort, health, convenience and affordability as key attributes for successful contact lens wear.3 Live® daily disposable contact lenses are designed to deliver against these needs – enabling wearers to live life their way.
Comfort – most silicone molecules are hydrophobic, so they naturally repel water. AquaGen® is a unique, non-surface treatment technology that naturally attracts and binds water molecules throughout the lens. This is combined with a high water content (56%) to support all-day comfort.
Health – Live® daily disposable contact lenses are made from silicone hydrogel material for a healthy lens-wearing experience.1 With a Dk/t of 86, Live® offers greater oxygen transmissibility than contact lenses derived from hydrogel materials.
Convenience – daily disposable modality offers a range of benefits to wearers such as a new, fresh lens every day and no need for lens cases or care solutions.
Affordability – Live® – a silicone hydrogel contact lens at the price of a hydrogel.2
1 With higher oxygen permeability than hydrogel materials, silicone hydrogel contact lenses minimise or eliminate hypoxia-related signs and symptoms during lens wear.
2 Based on CooperVision’s Recommended Retail Price.
3 Consumer Insights Study, 2015. Conducted by YouGov PLC on behalf of CooperVision.
